Making Money Online with Pay Per Click Search
Engines
It is not surprising if online entrepreneurs ask
if its true that sales conversion from Pay per click Search engine
traffic is as good as what everyone is talking about. Well, as true as
it seems, it is now a fact that Pay-Per-Click (PPC) Search Engines is
one of the most powerful advertising methods available online which
provides very targeted traffic. Pay-Per-Click is a fast growing
industry accounting for 30% online advertising in the year 2003. This
industry is predicted to be worth 7 billion dollars by 2007.
Pay-Per-Click search engines are growing in popularity due to the
following reasons:
-
Very Targeted Traffic.
First and foremost, it's a ready targeted traffic source for
advertisers. Advertisers only pay for a targeted audience that is ready
to buy your products. Like Spidering search engines, the traffic
represents people or prospects who are searching using specific
keywords. Therefore, it can't be argued that the traffic from
Pay-Per-Click search engines are very targeted depending on how niche
the keywords you choose to advertise in.
-
You pay for guaranteed traffic only.
In Pay-Per-Click search engines, as the name implies, advertisers pay
only for the traffic sent to their site. For each click that the
advertiser's listings have received, the advertiser pays a bid amount.
For example, if you as an advertiser bids $0.10 for a listing position
in a Pay-Per-Click search engine, every hit that your listing gets and
the visitor is sent to your registered site, you will be charged $0.10.
For a period of time, if a thousand visitors click on your listings and
are sent to your site, you would be debited $100 for $0.10 per visitor.
-
Control of ranking position
In most Pay-Per-click search engines, the position of your listings in
any particular keyword results page is predetermined by the amount you
bid for. The higher you bid, the higher listing position your listing
will get. As you are able to bid for the position in a PPC, to a high
extent, you have the control to where or which position you want your
advertisement link to be placed in the Search Results Page. To
advertisers, they would want to bid for the highest positions they can
afford. This is because like Spidering search engines and directories,
the higher postioned listings will receive more traffic.
-
Rapid setup
Another great advantage of using Pay-Per-Click search engines is that
the setup can be fast. Setup and account approval can vary from a few
days to even a few hours. Imagine your website having the potential to
receive very targeted traffic in just a matter of hours or days.
-
Cheap niche targeted traffic
You may think that such traffic from Pay-Per-Click search engines can
be very expensive especially with very general, popular and high volume
keywords. This may be true but for niche or more specific keywords,
where the traffic is even more targeted, the top bidding prices may be
very low. In some cases, the prices are as low as a penny. Compare this
low cost and very targeted traffic to the cost of sending expensive
offline advertisement paper fliers.
For all these reasons, it is small wonder that the
Pay-Per-Click search engines are considered by many as the "Untapped
market"! Let's take a look at some tips and strategies when you use
Pay-Per-Click search engines.
Tip 1. Relevant keywords.
The most fundamental concept in keyword bidding in any type of
Pay-Per-Click search engines is to choose keywords that are relevant.
If you choose the wrong keywords to bid for, all your time and
advertising money will be wasted. Your targeted prospects are searching
for your website through the keywords that best reflect or describe
your products and services. If you have chosen irrelevant keywords, you
may only pay for the visitors that are not looking for your type of
products or services; hence, a waste of your advertising money.
Visitors from relevant keywords bring higher conversion rates. Higher
conversion rates mean more sales made over the specified amount of
traffic sent to your website.
Tip 2. Avoid expensive general keywords.
Try to avoid expensive general keywords. True enough, these popular
general keywords may generate high volume traffic but the traffic has a
lower percentage of targeted prospects. Furthermore, the top bids for
these general keywords will be very expensive. On the other hand,
specific and targeted niche keywords will be cheaper for the top
positions. After all, specific targeted keywords will bring you higher
conversion rates as the niche keywords better describe the products and
services the listed advertisers offer. Hence the targeted keywords
filter off uninterested visitors that may waste your advertising money.
Tip 3. Attain volume from variety.
By choosing more niche targeted keywords that are cheaper, we can
easily gain top positions in these niche keywords. However, these niche
targeted keywords may not carry as much traffic as achievable by
general or popular keywords . Therefore, to solve this, you advertise
in as many relevant niche targeted keywords as possible. Variations of
the niche targeted keywords that may all have the same meaning can also
be used. This will also help to bring in more traffic. You need not
just advertise in one Pay-Per-Click search engine, but also duplicate
the advertising campaigns in as many Pay-Per-Click search engines as
possible. Maintaining these efforts, you ultimately preserve the goal
of having low cost yet targeted traffic and achieve a respectable
volume of good quality visitors.
Tip 4. Use relevant description and keywords in
your advert listings.
You would want the description of your advert listings posted in
Pay-Per-Click search engines to be as accurate as possible in
describing what you offer. Your advert listings are placed in the
Results pages with other competitor adverts, so your Advert listing
description has to be more attractive to the searchers. Thus, you need
to layout your precise benefits to the searchers using convincing and
relevant words and terms. It will also be a good idea to use the exact
relevant keywords within your description as these tend to capture the
attention of the searchers who are interested in your products and
services. Try to avoid using superlatives. Why? Words like "Best" and
"Greatest" are statistically proven to reduce quality visitors rather
than attract them to click on your listings. Most Pay-Per-Click search
engines disallow advertisers from using superlatives anyway.
There are hundreds of Pay-Per-Click search engines
on the Web today. How do
you go around choosing those that you need? The following factors can
be used
in your evaluation process.
-
Low Initial Set Up Cost.
Make sure that the Pay-Per-Click does not ask for too high an initial
set up cost, which is non-refundable. You do not want to advertise in
too few advertising sources. Remember the saying,"Don't put all your
eggs in just one basket"? It applies to this as well. Diversify your
advertising money to many advertising sources including several
Pay-Per-Click search engines.
-
Traffic Volume.
Find out what the search traffic going through your needed keywords in
the concerned Pay-Per-Click search engine is. There should be enough
traffic for you to even consider using it. In general, there is no
fixed standard on exactly how much traffic is sufficient.
Comparatively, it should be at the volume that meets your budget.
-
Customer Service.
Does the Pay-Per-Click search engine respond fast to your questions?
-
Time Taken for your Adverts to be reviewed and
posted.
Time is money. You wouldn't want to wait for more than a few days
before your Advert listings get posted.
-
Provided Tools.
There should be simple bidding tools for you to utilize so that your
bidding with the Pay-Per-Click system is made easy and automated.
-
Partnership Deals.
Some Pay-Per-Click search engines have partnership deals that tie
themselves up with other search engines. Therefore, if you advertise on
top spots of these Pay-Per-Click search engines, your advert would also
show up in other major search engines. Look out for these partnership
deals. Embarking in them can prove to be rewarding in your advertising
campaigns.
If you need to know more of other Internet
Advertising mediums, you can check out http://www.Netbizsolutions.com
Article Source:
http://www.articlesbase.com/online-promotion-articles/making-
money-online-with-pay-per-click-search-engines-37316.html
About the Author
Eugene Yeng is the Managing Director of
Netbizsolutions.com .
An Internet Advertising Guru leading An Internet Advertising
Consultancy.
He is also the author of the paperback book Killer Internet Cashflow
Strategies.
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