The biggest stumbling block for most home business
owners is marketing their business. Most will start at free to post FFA
pages and safelists. Most free advertising will never be seen by anyone
and as a result business owners get discouraged and quit.
Pay Per Click search engines are one of the most
effective tools you can use to bring quick targeted traffic to your
site. With pay-per-click search engines, you pay every time a visitor
clicks on your link, anything from a few cents to a few dollars. Lets
say you have a site that sells camping gear and you want to rank in the
top ten in the search engines for the term camping gear. To be ranked
in one of the top ten spots in the free search engines, you'd probably
be looking at several months’ minimum, if ever. But in the
pay-per-click search engine you can grab a top ten spot anytime you
want. That's because all you have to do is see how much the person who
has the position you want is paying per click, and simply outbid them
by paying one penny more. Then when your potential customer searches
for the term camping gear your link will show up as one of the top 10
listings on the search results page. Each time someone clicks on your
link, you'll pay however much you have bid for that position.
The advantages of bidding on keywords with pay
per-clicks are that you get highly targeted advertising, because you
only pay when someone actually clicks through to your site. Your
listing get posted quickly and you can start profiting from increased
traffic almost immediately. In order to be in one of the top ten
positions, all you have to do is outbid your competitors, which is only
a matter of a penny more per click.
Done right, pay-per-click advertising can be very
profitable and to help you ensure your campaigns are profitable avoid
keywords that are too general. General keywords will attract a lot of
traffic but drive up the cost of your pay per click campaign and
convert very few visitors to sales because general search terms aren't
specific enough or in very high demand. Try using keyword phrases, two
or three words that pertain to your business. Use any search term
suggestion tool and put in your keyword. The results will show your
term, how many times it has been searched and also show many different
variations. Try to pick one that is more specific to what you’re trying
to advertise using two or three words. That will lower you’re cost and
be more targeted. The money you save by doing this will enable you to
bid on more keywords and you can still get the same exposure without
competing for the expensive terms.
Kevin O'Hara
President and owner http://www.buzzseek.com.
kevin54321@optonline.net | 
