The most important aspect of any business is
selling the product or service. Without sales, no business can exist
for very long.
All sales begin with some form of advertising. To
build sales, this advertising must be seen or heard by potential
buyers, and cause them to react to the advertising in some way. The
credit for the success, or the blame for the failure of almost all ads,
reverts back to the ad itself.
Generally, the "ad writer" wants the prospect to
do one of the following:
- Visit the store or website to see and judge the
product for himself, or immediately write a check or use a credit card
and send for the merchandise being advertised.
- Phone for an appointment to hear the full sales
presentation, or write for further information which amounts to the
same thing.
The bottom line in any ad is quite simple: To make
the reader buy the product or service. Any ad that causes the reader to
only pause in this thinking, to just admire the product, or to simply
believe what's written about the product - is not doing its job
completely.
The "ad writer" must know exactly what he wants
his reader to do, and any that does not elicit the desired action is an
absolute waste of time and money.
In order to elicit the desired action from the
prospect, all ads are written according to a simple "master formula"
which is:
- Attract the "attention" of your prospect.
- "Interest" your prospect in the product
- Cause your prospect to "desire" the product
- Demand "action" from the prospect
Never forget the basic rule of advertising
copywriting: If the ad is not read, it won't stimulate any sale; if it
is not seen, it cannot be read; and if it does not command or grab the
attention of the reader, it will not be seen!
Most successful advertising copywriters know these
fundamentals backwards and forwards. Whether you know them already or
you're just now being exposed to them, your knowledge and practice of
these fundamentals will determine the extent of your success in your
home business.
Discover more Home Business Tips - subscribe to my
newsletter- wealthsystemonline@getresponse.com.
Kevin Purfield owns the Wealth System Online Resource Directory where
you can find everything you need to start, run and grow a home based
internet business at: http://www.wealthsystemonline.com/
kpurfield@wealthsystemonline.com | 
