With search engine optimisation on the rise, there
are many mind blowing theories that are circulating about what will get
you high up in the search engines. From having your keywords in bold
font, to having your text as close to the top of a page, along with the
famous 3% - 7% keyword density rule, we can scrap them all since it
comes down to three basic key points.
- Keyword Selection
The most important point out of the three is
keyword selection. If you end up selecting keywords that do not have
any/few searches, then you are simply wasting time by optimising for
them. There is no point in being ranked number one for a keyword when
there are no searchers for that term. A good place to start is by using
keyword research tools such as "Wordtracker", "Overture Keyword
Assistant" and "Keyword Discovery", to find out what people are typing
into search engines. Once you have found those terms, the next step is
to work out the level of competition and effort it will take to get a
reasonable rank for each term. The best way is to look at the number of
competing pages in search engines for each keyword and how many
incoming links the top ten websites have ("Marketleap link popularity
checker" is a good tool for that). If you have the knowledge and time,
you may want to go for the slightly more competitive keywords.
- Good On-the-Page and Off-the-Page Structure
For on-the-page factors, making sure that there is
a sufficient amount of text based content, title tags and a strong
internal linking between all web pages, is a good start. Title tags and
content should contain keywords provided that they are not "stuffed"
into the text. For example, if your keyword is "dog supplies", this
sort of writing should be avoided:
"We base our business on dog supplies and have a
great range of dog supplies. Check out our latest dog supplies today!"
A visitor will be immediately turned off from this
sort of writing and will question the credibility of your site.
Keywords should be written around the content, not the other way around.
Off-the-page factors relates to reducing code
within your web pages (placing code into external files, such as
JavaScript and Style Sheets) and having a website design where search
engines can index all your content.
- Incoming Links
Attaining incoming links to your website has
become a more heavily relied upon factor in last couple of years. Each
incoming link is seen by search engines as a vouch from another site.
The more incoming relevant links you have, the more trusted your
website becomes by search engines. This does not mean you can simply
acquire a bunch of links from any site. Links need to relevant in the
sense that the website linking to you has some sort of affiliation with
your theme otherwise the links will not benefit you.
Provided you stick to the three basic key points
of search engine optimisation, in time you will notice a stronger
website presence in the search engines. Whist it can be done on your
own if you have the knowledge and time, hiring an SEO agency is one
avenue to success if you have the budget. Having said that, time should
not be spared in taking advantage of the vast opportunities the
internet can bring you and your business.
Article Source:
http://www.articlesbase.com/seo-articles/the-three-basic-keys-
of-search-engine-optimisation-37938.html
About the Author
David Touri works for SEO Sydney, providing search
engine placement services. He is currently working on the
Adult Match Maker adult
dating services website and Aussie Match Maker adult date
website.
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